Ian Wilson
Co-Founder & Partner, Head of Strategy
Ian brings three decades of high-level retail leadership, including 17 years as a Costco corporate buyer and more than a decade leading club‑channel strategy for national CPG brands. His background spans branded and private‑label development, international sourcing, and high‑volume category growth—delivering nine‑figure impact throughout his career.
He founded SynCulture to bring true buyer logic, operator insight, and commercial pattern recognition directly to modern brands. Ian defines the strategic backbone of every engagement, guiding how companies position, negotiate, and scale with an intuitive authority that reflects the highest standard of excellence.
Elle Evans
Co-Founder & Partner, Head of Partnerships
Elle is a senior CPG strategist with a background in private equity and deep experience in beauty, where she launched and expanded celebrity and influencer‑backed portfolio brands into national retail. She specializes in translating category intelligence and market dynamics into velocity‑driving success.
Within SynCulture, Elle oversees partnerships and commercialization planning—integrating retail readiness, program architecture, and private‑label alignment with an investment‑minded focus on margin protection and profitability. She ensures every brand enters the club channel with disciplined growth, strong positioning, and durable commercial upside.
Jessica Mulligan
Partner & Head of Growth
Jessica is an industry-leading wellness executive and CPG founder with deep expertise in product development, ingredient precision, and retail readiness. She has built and scaled award‑winning wellness brands—from emerging DTC launches to nine‑figure exits.
Jessica leads formulation refinement, merchandising alignment, and go‑to‑market strategy rooted in data, storytelling, and operational excellence. She brings a rare blend of founder intuition and commercial discipline that strengthens mass, specialty, and club‑channel trajectory, anchoring SynCulture's programs with tenacious execution.
Craig Wilson
Partner & Strategic Advisor
Craig is a veteran food safety and quality executive with more than four decades in the grocery and food‑systems industry. Before retiring in 2023, he spent over 25 years at Costco as Senior Vice President of Food Safety and Quality Assurance, shaping global standards across regulatory compliance, environmental systems, product integrity, and operational oversight.
Now an Executive Vice President at IEH Laboratories & Consulting Group, he advises on safety, regulatory readiness, and systems excellence. At SynCulture, Craig strengthens program credibility and operational standards with unmatched depth in risk, regulatory frameworks, and industry‑wide best practices.