How can we help you today?

SynCulture is a retail architecture studio that helps cult CPG brands launch and scale in club retail channels like Costco, Sam's Club, and BJ's Wholesale.

Unlike traditional brokers, we take a holistic approach—from strategic positioning to buyer introductions to roadshow execution. We act as your dedicated partner, not just a middleman.

Our services include market analysis, buyer relationship management, packaging consultation, demo coordination, and ongoing account support.

Key readiness indicators include:

• $5M+ annual revenue (proves market demand)
• Strong velocity in existing retail channels
• Production capacity to scale 10x quickly
• 40%+ gross margins (club economics require it)
• Differentiated positioning in your category

Take our 2-minute Readiness Quiz for a personalized assessment with AI-powered recommendations.

Three key differentiators:

• Selective partnerships: We take fewer clients and go deeper on strategy
• Insider expertise: Our team includes former Costco buyers
• AI-powered portal: Real-time visibility into every region and stage

We're retail architects, not order takers. We build the infrastructure for your club success.

Costco has regional buyers who make independent purchasing decisions. The typical journey:

• Pitch & samples: Submit to regional buyer
• Buyer review: 4-8 weeks evaluation
• Roadshow/test: In-warehouse demo (if approved)
• Performance review: Velocity tracked closely
• Expansion: More regions or national rollout

Each region operates semi-autonomously, which is why regional strategy matters so much.

A roadshow is an in-store demonstration where your brand samples products directly to Costco members. Key facts:

• Often required for new vendors
• Typically runs 2-4 consecutive weekends
• Critical for driving trial and proving velocity
• We handle all logistics—staffing, scheduling, reporting

Roadshows are your chance to convert curious shoppers into loyal buyers. Our data shows well-executed demos increase conversion by 340%.

Costco US has 8 main regions:

• Los Angeles (LA)
• San Francisco Bay Area (SF)
• Northwest (NW) - Seattle, Portland
• Southwest (SW) - Arizona, Nevada
• Midwest (MW) - Chicago hub
• Texas (TX)
• Southeast (SE) - Florida, Georgia
• Northeast (NE) - NYC, Boston

Each has its own buyer and makes independent decisions. Our Coverage Map in the portal tracks your status across all regions.

We offer four service suites:

• Suite 1 (Strategy): Readiness assessment and roadmap
• Suite 2 (Launch): Full launch for one region
• Suite 3 (Scale): Multi-region expansion
• Suite 4 (Enterprise): National rollout with dedicated team

Pricing is customized based on your category, current stage, and goals. Contact us for a personalized quote.

Key margin facts:

• Costco caps their markup at 14-15%
• You need at least 40% gross margin to make club work
• Factor in demos, freight, and slotting costs
• Volume makes up for lower per-unit margin

Use our Club Economics Calculator to model your specific scenario with AI-powered projections.

Realistic timelines:

• Regional placement: 6-12 months from first pitch
• National distribution: 18-24 months of proven performance
• Some categories move faster, especially if there's a gap in the assortment

Patience is key. Club retail rewards brands that prove velocity over time.

A typical 24-month journey:

• Month 1-2: Discovery & architecture planning
• Month 3-4: Buyer introductions & samples
• Month 5-6: Regional launch (1-2 regions)
• Month 7-12: Roadshows & performance tracking
• Year 2: Multi-region expansion
• Year 2+: National scale with proven velocity

Our AI tracks your progress against benchmarks and predicts expansion timing.